I do not live and breathe advertising. I am not a creative ninja. I'm not a storyteller. I'm an artist, who creates many things across many forms of media. I'm someone, who respects the golden age of advertising, how far we've come, but also am aware of the dangers advertising plays in today's world as clients want everything to be dumbed down into six second videos, hashtags, giveaways, and Youtube spots. All for the sake of a "like" or instant gratification.
We as creatives are better than that.
Advertising is my passion, but it is not my life. I have a dedicated life outside of work and a dedicated life to my work when I work.
Never stop having a life outside of your job, regardless of what you do. Never let that clichÃ© fire inside of you burn out because you'll cease being a creative, a designer, and above all...an artist.
No one deserves to become a creative zombie.